Three minutes to know what you have and how to use it.
Whether you signed up an hour ago or six months ago, this page is the map. Work the checklist below at your own pace. Your progress saves on this device, so you can close the tab and come back to it whenever something’s unclear.
Advising Alpha publishes curated stock portfolios built on top of institutional money flow research. Our work starts by tracking how the top-rated institutional money managers are positioned, then layers our own analysis, filters, and risk management on top to build published strategies you can study, follow, or use as a sleeve inside your own plan. Everything on the site, from the Sunday Brief to the daily indicators, is anchored in the same idea: watching where smart money concentrates is a better starting point than a market headline. Calmly.
Your orientation checklist
Work through these in order or jump around. Each one takes a few minutes. Your progress saves on this device, so close the page and come back later if you like; you’ll pick up where you left off.
Understand the methodology
2 min readEvery portfolio uses the same playbook: track what top-rated institutional managers are holding, build a composite, layer our own filters and risk management, rebalance quarterly. The methodology page is the cleanest single-shot explanation. Skim it once and you'll never wonder "wait, what is this site doing" again.
Read the methodology→Pick the portfolio that fits you
5 minAll of our portfolios sit on the same site for a reason. Different members want different things. The compare page puts them side-by-side: CAGR, volatility, holdings count, risk band, who it's "best for." Start with Core 20 if you're not sure. It's the smoothest ride.
Compare every portfolio→Read the Market Normality Indicator
3 minThe MNI is our daily check on where the broad market sits versus 75 years of history. Four metrics, four zones each, plain-English summaries. It's the calm response to "the market is crashing" or "the market is the most expensive ever," both of which the news will tell you regularly. Free for everyone.
See today's MNI→Read the Two Layers of Alpha research paper
20 minThis is the piece of research we'd point a curious friend at. It decomposes Core 20's 25-year track record into two layers: sector tilts and stock selection. The finding is striking enough that it explains, in one chart, why we built Advising Alpha the way we did. Free for everyone. Most members tell us this is what made the methodology click.
Read on the site→Find your trade alerts
1 minProWhen a portfolio rebalances, the trade list (sells, buys, holds) goes out by email to Pro members. The Saturday Pro Weekly Brief also recaps any rebalance activity from the prior week. Make sure your alerts land in your inbox, not spam, by adding the sender address to your contacts.
Unlock with Pro →Visit the Ideas page
5 minProIdeas is your cross-portfolio scan. What's working across all our models right now. High-conviction consensus picks, relative-strength leaders, breakouts, drawdowns, sector tilts. Updated daily. The page exists so you have something useful to look at between quarterly rebalances.
Unlock with Pro →Bookmark your dashboard
30 secondsProYour dashboard is the front door once you're logged in. Indices, market brief, the portfolio cards with live performance, your watchlist. Bookmark it so it's one click from your browser bar.
Unlock with Pro →The questions everyone has
Click any question to expand.
Am I supposed to buy all these stocks myself?
Not necessarily. The portfolios are model portfolios. They show you what we hold and how we weight it. What you do with that information is your call. Some members mirror the portfolios in their own brokerage account at full weight. Some pick the names they like best and skip the rest. Some use a single portfolio as a sleeve inside a larger plan. Some just read along to learn how institutional money moves. All of those are valid. Talk to your own advisor about what fits your situation, your tax setup, and your risk tolerance.
What happens when a portfolio rebalances?
Every quarter, sometime between the 20th and 25th of February, May, August, and November, we publish a refreshed holdings list. The cadence aligns with the SEC 13F filing window so we're working from current institutional data. When it happens, Pro members get an email with the exact trades. The Saturday Pro Weekly Brief also recaps the changes. The portfolio detail page updates, and the official growth chart re-baselines to the new rebalance.
How often should I check the site?
Depends what you're checking.
The Market Normality Indicator, the dashboard, and the Ideas page update overnight every weekday. Checking them daily makes sense if you want to know where current market conditions sit in historical context. Many members read the MNI when financial news has them spooked.
The portfolio holdings only change four times a year, at the quarterly rebalances. Daily checking the holdings themselves is unnecessary; the rhythm we built is the Sunday Brief on Sunday evening for free members, and the Pro Weekly on Saturday morning for Pro. Those are designed to be the regular touch points. The rebalance alerts come when they come.
What if the market crashes?
The portfolios were built to survive crashes. The backtests span 2001 through today, which includes the dot-com bust, the 2008 financial crisis, the 2020 pandemic crash, and 2022. Max drawdowns are disclosed on every portfolio page so you know what the historical worst case looked like. When a crash actually starts, your job as a long-term member is to remember that drawdowns are normal. The MNI page exists to remind you of that with 75 years of history. The portfolios will rebalance on schedule, the Sunday Brief will keep coming, and the market will do what it does.
Free vs Pro: what's actually different?
Free members get every portfolio's full performance record (growth charts, year-by-year returns, methodology, philosophy, backtest stats), the Market Normality Indicator, the weekly Sunday Brief, every research paper we publish, and the Sector Alpha portfolio's actual ETF holdings. Pro members get the actual stock holdings for the diversified portfolios, the per-holding investment thesis, rebalance trade alerts, the Pro Weekly Brief on Saturday mornings, the Ideas page, and full access to historical research. Pricing details and current promo offers are on the pricing page.
What if I want to cancel?
Pro comes with a 14-day money-back guarantee. After that, you can cancel anytime from your account page. We'll pause your subscription for 30 days rather than cancel if you'd rather come back later. When you're done you're done; nothing locks you in.
Is this investment advice?
No. Advising Alpha is an investment publication. We publish educational research about how top-rated institutional managers are positioned, with full backtests. We don't know your situation, your goals, your taxes, or your timeline, so we can't tell you what to do with the information. That's what an investment advisor is for. We publish under the publisher exemption (Section 202(a)(11)(D) of the Investment Advisers Act). Read the disclaimer page for the full framing.
Three ways members use Advising Alpha
You don’t have to pick one. Most members shift over time. But knowing which mode you’re in right now helps the rest of the site click.
Path 1: The active member
You're following our portfolios closely. Maybe replicating them in your own brokerage, maybe using one as a sleeve inside a bigger plan. You'll subscribe to Pro, watch the rebalance alerts, and check the dashboard a few times a week.
Path 2: The sleeve allocator
You have your own plan already (an advisor, an existing portfolio, or your own picks), and you want to use one of our portfolios as a specific sleeve. Sleeve allocation is exactly what specialty portfolios like BioTech 10 were built for.
Path 3: The learner
You're here because the topic interests you and the research is calm and rigorous. You're not necessarily looking to trade anything tomorrow; you want to understand how institutional money flow works, how factor investing actually plays out, how to read market conditions without panic.
What to read next
If you’ve made it through the checklist, here’s where to go for more depth.
Two Layers of Alpha
research paper, about 20 minOur flagship piece of research. Decomposes Core 20's 25-year track record into sector tilts and stock selection. The finding: sector tilts alone beat the S&P 500 by 355 percentage points. Anchors the whole methodology.
Read on the site→The Market Normality Indicator report
research paper, about 12 minHow the MNI works, how the zones are calibrated, what 75 years of data shows about how markets behave during scary moments. Useful even if you never trade.
Read the MNI report→The Investment Philosophy
brand essay, about 5 minWhere we land on common debates: concentration versus diversification, market timing, the role of the news. Plain English. Useful if you want to know whether our worldview is one you can live with for years.
Read the philosophy→The blog
ongoingRegular posts on topic clusters: behavioral finance, portfolio construction, hedge fund investing, macro and cycles, risk management, tax strategy. Search by topic or browse.
Browse the blog→Stuck on something?
The FAQ covers the most common questions. If you can’t find what you’re looking for, try the glossary, or read the methodology page end to end. We’re working on a dedicated support contact; for now those resources cover most cases.