You don't have to be a stock market guru to invest like one.
Advising Alpha turns the moves of the world's best investors into model portfolios you can actually follow. Here is what that means, the proof, and the one thing to do first.
We build model stock portfolios by watching what the investors with the strongest long-term records are actually buying, then layering our own analysis, filters, and risk management on top. You can study a portfolio, mirror it in your own account, or use one as a sleeve inside a plan you already have. The full track record and all of our research are free to read. The only thing behind the paywall is the live list of stocks.
A $10,000 stake in our flagship Core 20 would have grown to about $218,869 since 2001, versus about $92,398in the S&P 500. It beat the S&P in 15 of 25 years. Backtested, total return.
See the full Report Card, every model, every year →What you get
- Every portfolio's full track record and year-by-year returns
- The methodology and investment philosophy
- The Market Normality Indicator
- The weekly Sunday Edge email
- Every research paper we publish
- The exact stock holdings and weights in every model
- The trade list the morning each quarter rebalances
- A written thesis for every position
- The Thursday Inside Edge
- The Ideas page: what's working across every model, daily
Ever wonder what the best investors are actually buying?
That is the whole of Pro. Not tips, not hype, the real holdings of the managers with the strongest long-term records, refreshed every quarter with the exact trades.
It runs about $6.71 a week, less than one fancy coffee. For the price of skipping a Friday latte, you stop guessing what the smart money owns and simply see it.
Start Pro, $349/year →Not ready to decide? Do the easy thing.
You do not have to choose Pro today. But while you are here, grab the free Sunday Edge. Five calm minutes each Sunday: where the market sits in market history since 1950, one stock worth understanding, and one principle to keep you disciplined.
The one move to start
If you do one thing, look at Core 20. It is the flagship and the smoothest ride, the one most members build on. The approach members describe is mirroring its holdings in their own account, about fifteen minutes, then placing the updated trades four times a year when it rebalances. We do the research and publish the trades. What you do with them is your call.
Want a useful read in two minutes first? See where the market sits in the Market Normality Indicator →
The questions everyone asks
Advising Alpha publishes educational investment research, not personalized investment advice. Past performance does not guarantee future results. Backtested returns are derived from historical data and have inherent limitations. Models carry no fees or taxes; a member's live results will differ. See the Investment Disclaimer for the full risk discussion.